In line with its mission to empower Africans with the payment solutions they
need to thrive in a digital community, HabariPay has partnered with Google Hustle Academy
to train targeted MSMEs on digital payment solutions.
The Hustle Academy seeks to provide MSMEs across Kenya, Nigeria, Ghana, and South
Africa with expert training on business strategy and development, digital marketing, and
The participants will also have access to key industry leaders and
masterclasses on business to help create opportunities and boost business growth and job
creation across the region.
This year, the academy aims to train 5,000 MSMEs across the
At the Bootcamp, HabariPay will deliver impact-led sessions about how
these businesses can adopt innovative payment solutions, such as its product, Squad, to
grow and expand their reach to new markets.
On the impact of the Hustle Academy and the partnership, Head of Brand and Reputation,
Google SSA, Mojolaoluwa Aderemi-Makinde, said: “We are thrilled to be collaborating with
HabariPay to give much-needed assistance to MSMEs. Small and medium-sized companies
(SMEs) are the backbone of the global economy, accounting for many businesses in almost
every region. They employ over 50 million people in Sub-Saharan Africa and contribute to
the region's GDP. Through the Hustle Academy, we will provide them with training to assist
them in packaging their businesses and obtaining the necessary funds to take them to the
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Also commenting, Chief Marketing Officer, HabariPay, Adeyemi Atanda, said, “At HabariPay,
we are on a mission to ensure that businesses in Africa have access to the right solutions
that they need to make and receive payments anytime, anywhere. We understand the
critical role of small businesses in the economy; thus, our goal is to equip merchants with
the knowledge and tools they need to make every payment digital whether online or offline
so that they never miss a sale. Through partnerships like this, we hope to empower
merchants by providing access to quick, easy, and reliable payment solutions that improve
their business processes and ultimately revenue.”
HabariPay is the digital payment subsidiary of Guaranty Trust Holding Company (GTCO) Plc,
a leading financial services company providing banking and non-banking services across
eleven countries spanning West Africa, East Africa, and the United Kingdom. Its flagship
product, Squad, offers reliable, secure, and affordable solutions for in-person and online
payments. Some of Squad’s offerings include SquadPOS, payment links, virtual accounts,
USSD and E-commerce storefronts.
Find out more about Squad at www.squadco.com.