Rite Foods sponsors African Athletes, feed thousands

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Asaba Y2018 AAC: Rite Foods sponsors African Athletes, feed thousands

In the spirit of sportsmanship, Rite Foods Limited makers of Bigi soft drinks variants, Fearless Energy drinks, Bigi and Rite Sausages throws its weight behind Y2018 African Athletics Championship tagged “Champions of the Niger“.


 Mr. Seleem Adegunwa , Managing Director of Rite Foods Limited reiterated his company’s support for anything proudly Nigerian.


“We believe that ordinary people are capable of delivering extra ordinary things and so we always get involved with such, through sponsorships, Corporate Social Responsibilities and the likes in one form or the other.” He emphasised.


Asaba Y2018 AAC: Rite Foods sponsors African Athletes, feed thousands


Adding that Rite Foods support  African Athletics Championship with over N30Million worth of products for Athletes and spectators to support sports in Nigeria in particular and Africa in general.


He said the products will nourish them and replace lost energy. 


Mr. Adegunwa claims that “In Rite Foods we believe sports can unite nations, bringing out the best in youths and adults alike, hence creating an atmosphere of peace in the world at large.”


The Managing Director promised that even though the Championship will come to a close on Sunday, August 5th, 2018, his company will continue to support good sports initiative.


“Rite Foods is also represented fully in manpower at the Championship to activate and ensure everyone experiences the spirit of sportsmanship through our ISO certified products.” 

He said that is the reason Rite Foods Asaba Y2018 sponsorship is tagged “Refreshment for the Champions “.


Mr. Bukola Olopade, a Member of the Planning  Committee, Asaba 2018, told our correspondent in an exclusive interview that the Championship is enjoying partnership with Rite Foods as the official beverage  sponsor of the African Athletics Championship 2018. 


Olopade gave kudos to Rite Foods Limited, saying “Rite Foods must be showered accolades for sponsoring this event and the reason is not farfetched; lots of brands do not understand what it takes to be part of an event of this nature and magnitude.”


 “When we approached Rite Foods Limited for partnership, it was seamless, very straight forward and what has amazed me about how Rite Foods has operated in the course of this sponsorship is the way the company has activated and showed up immensely to be fully involved.” Olopade added.


He said at the opening ceremony, Rite Foods Limited fed for free, thousands of adults and over 7,000 young school children multiple times with drinks and sausages.

He said he was personally amazed.


 “We look forward to future partnership with the company as this will surely not be the last”.  Olopade submitted.



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