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Toyin Subair Plots Return to Pay TV via New Broadcast Code

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Toyin Subair Plots Return to Pay TV via New Broadcast Code
Toyin Subair, Businessman and promoter of defunct HiTV, seeks a return to the pay television industry by free-riding on the 6th National Broadcasting Commission Code.
Naija News NG reports that the code among other controversial provisions, aims to end exclusivity. Back in 2014, Toyin Subair, founder of the defunct pay television platform, HiTV, launched an ambitious move to return as a major player in Nigeria’s pay television market.

Subair, whose HiTV, crashed in 2011 after four years, launched PlayTV six years ago, hoping that it would rise to prominence from the rubble of HiTV. The foundation for PlayTV was Continental Satellite Television (Consat), the failed pay television platform of former Lagos State governor, Bola Tinubu.

PlayTV currently operates from the old Consat office located within the premises of the Tinubu-owned Television Continental (TVC) at CMD Road, Ikosi-Ketu in Lagos.
At launch, PlayTV promised subscribers that it would not be business as usual “as we will be rolling out with lots of interesting channels you’ve always loved and new channels you’d love to watch”. It also claimed to have the potential to “be available to over 20 million homes and 150 million individuals”.
Six years after, it has failed to go anywhere near Subair’s projections and is remembered only by decoders bought for N15,000 by subscribers.

Consat never got off the ground, a development that did not deter Subair, with the businessman now planning to bring it back as well in addition to an Over-the-Top (OTT) platform that will be a hybrid of Ad-based Video-on-Demand (AVOD) and Subscription-backed Video-on-Demand (SVOD) services. Subair, who still bears the scars of the failure of HiTV, is determined to do everything to ensure the success of the new venture and he’s tapping into political connections.
Multiple sources told this paper that Subair is heavily dependent on his political connections, which have become stronger since 2015 when the Buhari administration came to office. Subair, who is close to Tinubu, is unsurprisingly also close to Information Minister, Lai Muhammed.

Muhammed, whose ministry supervises the National Broadcasting Commission (NBC) is said to have Subair as his unofficial adviser. Subair is said to be the brain behind the 6th NBC Code, the subsidiary legislation guiding broadcasting in Nigeria, which was released to the public on 27 May.

Before the release of the NBC Code, the Information Minister, had announced the Federal Government was planning to prohibit exclusive ownership of broadcast rights to foreign football content in the country. Such rights were held by Subair’s HiTV between 2006 and 2011 when they were wrested from the MultiChoice-owned SuperSport platform.
He argued that HiTV slipped into coma from which it never recovered because it could not raise capital as a result of an unfavourable shareholder agreement.

Subair’s gunsight is trained on MultiChoice, which currently holds the rights to broadcast the English Premier League, UEFA Champions League, Spanish La Liga, other premium sporting content and a variety of popular programmes as well as shows.
Subair’s objective, they said, is to use the force of regulation to hoover up sporting and general entertainment content to PlayTV to ensure it does not choke like HiTV, which was solely reliant on the EPL, and break or at least water down MultiChoice’s influence in the pay television market.

Sections 9.0.1 to 9.0.3 of the new NBC Code speak to the Information Minister’s announcement on exclusivity before the code was issued. The sections make exclusivity illegal and seek to compel rights holders to sports broadcast property and any content enjoying audience applause to share with competing broadcast platforms.

These sections have been widely criticised by notable industry figures, who argue that aside from infringing on their copyright to such content, they also have the potential to discourage investment and creativity in local content production.
Subair was a major figure at a June 3 webinar organised by Filmic Group, a body of creative industry professionals and was loud in defending provisions seeking to regulate exclusivity.

I am Paschal Ogechi Obi Chikero . I have written and published three books , I wrote Festus Keyamo's biography- Lion In Isolation .I have been a Reality TV show Producer/Creator, an Actor and Film Script Writer.

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Photos Of Former Minister Of Transportation , Rotimi Amaechi , On Vacation

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Photos Of Former Minister Of Transportation , Rotimi Amaechi , On Vacation

Willy Ibimina Jim-george shared photos of Rotimi Amaechi enjoying his vacation on Facebook .

NAIJA NEWS NG reports that these are the first pictures of the former Rivers State Governor since he lost the APC Presidential Primary and got replaced as the Minister of Transportation.

 

READ : Why Chibuike Amaechi Cannot Win Even In Rivers State- Reno Omokri

The vacation photos got people talking on social media . Read their comments below :

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Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia … See Why

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Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia ... See Why

A Nigerian lawyer came to Supreme court yesterday, June 23, dressed in his traditional worshippers regalia.

NAIJA NEWS NG reports that this happened after the judgment of the Supreme Court delivered on June 17, that allows Nigerians express their mode of worship.

READ : ORGAN HARVESTING SCANDAL : I stand with Ike Ekweremadu – Dino Melaye

According to him, he decided to dress that way following the judgment of the Supreme Court delivered on June 17, that allows Nigerians express their mode of worship, which includes the use of hijab in schools and public places.

Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia ... See Why

Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia … See Why

Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia ... See Why

Nigerian Lawyer Appears In Court Dressed In Traditional Worshippers Regalia … See Why

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ORGAN HARVESTING SCANDAL : I stand with Ike Ekweremadu – Dino Melaye

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ORGAN HARVESTING SCANDAL : I stand with Ike Ekweremadu - Dino Melaye

Dino Melaye, a PDP stalwart and former Senator, is the first politician and friend of Senator Ike Ekweremadu to publicly show support for him. 

NAIJA NEWS NG reports that the Kogi Politician said in a Tweet that Ike Ekweremadu notified the British authority on his trip with the boy so he stands with him.

You would recall that NAIJA NEWS NG reported that the former Deputy Senate President in a document obtained by this media platformed explained that his daughter Sonia Ekweremadu needs kidney transplant and one David Ukpo , who is 21 years old agreed to be a donor .

Nigerians React To Ekweremadu’s Organ Harvesting Scandal

The document shows that Ekweremadu applied for visa for David Ukpo on December 28, 2021.

The letter that accompanied the visa application of an alleged homeless child showed that Senator Ike Ekweremadu informed the UK authorities that he was taking the person abroad for a kidney transplant for his daughter.

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