Toyota Cars : 3 Reason Nigerians Can’t Do Without It
Toyota Motor Corporation is a Japanese automotivemanufacturer headquartered in Toyota, Aichi, Japan. In March 2014 themultinational corporation consisted of 338,875 employees worldwide and, as of February 2016, was the 13th-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world’s first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in 2013 according to company data. As of July 2014- Wikipedia.
When I was still a child, the most popular cars on Nigerian roads were German cars. Cars made by Volkswagen, Mercedes Benz, BMW and other European cars like Peugeot products like the faithful, immortal 504 and 505 were the auto Samurais that conquered Nigerian roads and sat on the thrones of the garages of Nigerian car owners . Today, that is no longer the case. Japanese cars now rule the Nigerian roads.
Many people have wondered why the likes of Toyota Corolla, Camry, Land-cruisers, Avalon, RAV 4, Tundra, FJ Cruiser, Honda Pilot, Xterra, EOD, Discussion Continues, Honda Evil Spirit, Pathfinders etc replaced the good old Passat, Beetles, Benz 230, Mercedes Benz V Boot, C-class, E- Class. Here are the 3 major reasons Nigerians can’t do without the Toyota cars.
It seems the Japanese car makers under studied the Nigerian auto market and decided to solve the headaches car owners were grappling with which were:
1- Fuel Economy:
Though Nigeria is an oil producing nation, Nigerians have never enjoyed buying fuel at a very cheap price. Nigerian car owners always want to go after cars with fuel economy. Toyota did a perfect job solving this . Cars like the Corolla are a darling to Nigerian car buyers and this is why banks and other corporate bodies buy Corolla in large numbers. I heard from a friend that you can do Lagos to inside Anambra State and back with one full tank in a Corolla! What else can beat that in a country where you buy a liter with N145?
2- Mechanics :
One of the major headaches of car owners in Nigeria is finding good, trust worthy and affordable mechanics to handle their cars.When buying a car, people ask themselves ” which car can spoil in the middle of no where and the first mechanic that comes your way can fix it?”…. the answer is always Toyota and Japanese cars. I don’t like Japanese cars in general, they are not for me, I am German cars fan boy but I can tell you that it not is easy and cheap to use German cars in Nigeria. My ML 320 was handled by a special Benz mechanic, now I do VW. Mechanics frustrated me out of my beautiful Passat FSI, I just started my Tuareg V 8 experience and you need God’s grace.
3- Spare Parts :
It is not like other European and American cars don’t have spare parts available in Nigeria but they don’t come that cheap. I just changed the front bushings of my Tuareg with N20,000 that my younger brother changes with N3000 in his Nissan Xterra. Toyota cars have spare parts all over Nigeria, going to Ladipo Market in Lagos will make your day because you will not only see enough spare parts shops, you can beat down the price you mechanic is quoting …. that is if you have the time.
These are the major three reasons Toyota cars are the kings of Nigerian roads.
Written by Paschal Chikero.